Company tripling online sales, accelerating production of limited-edition flavors, and developing new brands and product lines.
ATLANTA, January 6, 2020 – Metro Atlanta-based High Road Craft Brands Inc. launched a highly successful new online shopping experience that puts the focus on the customer experience. The new online shopping experience allows customers to select items from the complete High Road Craft Brands portfolio, experience limited-edition flavor releases, and purchase large format items that are not found in retailers.
High Road Craft Ice Cream was founded in 2010 around the idea of making the lives of chefs easier by providing them with fine, handcrafted products. Since then, CEO and Founder, Chef Keith Schroeder, has expanded the company to offer a variety of brands and products that maintain his passion for culturally inspired flavors made with high-quality, fresh ingredients. High Road Craft Brands is now the parent company to High Road Craft Ice Cream, Ciao Bella Gelato & Sorbetto, the new cookie dough meets ice cream novelty line Wallops!, Mexican-inspired brand: Helados La Neta, and, High Road Craft Bakery.
Considering High Road Craft Brands recent expansion and product launches, die-hard fans of the brand were left searching high and low to taste the latest creations. To provide fans with a renovated online experience and extraordinary customer service, High Road Craft completely redesigned and re-launched their website in November of 2019. The refurbished High Road Craft Brands website offers information on all brands, a store locator, information on foodservice capabilities, information on private labeling capabilities, and a new online shopping experience.
Chef Schroeder comments, “The High Road super-fan is the type of person who lives for food experiences, and we know they’re interested in what we’re up to. We can only earn a limited number of shelf positions with retailers, and with direct to consumer shipping, we don’t have to limit the range of available treats.”
The new online shopping experience provided by High Road Craft Brands allows the customer to purchase all of the products from all of their brands, in any quantity or combination that the customer may choose. By allowing customers to completely customize their carts and purchase products across the entire portfolio, High Road Craft Brands has tripled their online sales since launch. This brand-new online customer experience provides customers with the opportunity to sample flavors they can’t get through any retailer. The chefs at High Road Craft are using the new online store as a channel to release limited-edition, micro-batch series products. In a facility where ideas for flavors or new products are born every day, High Road Craft’s renovated website provides the consumer with an unparalleled experience by providing a new channel for the Chefs to showcase their talents and creativity.
Keith Schroeder said, “I’ve noticed over the years that people like to experience something that’s been carefully made. With small, limited batches, we fulfill that promise. Sharing something that your friends and family can’t find anywhere is an act of generosity – of kindness – and sparks conversation. Uniquely crafted things bring people together.”
About High Road Craft Brands, Inc.:
Founded in 2010, High Road Craft Ice Cream is America’s fastest growing independent ice cream company. High Road Craft Brands produces ultra-premium frozen dessert products for retail and foodservice, both branded (High Road Craft Ice Cream, Wallops!, Ciao Bella Gelato & Sorbetto, Helados La Neta) and premium private label. High Road operates out of a 75,000 square-foot, SQF Level III manufacturing facility in Marietta, Georgia.